Optical World is a real world retailer of brand name glasses that we teamed up with to bring their products online. Offering brand name and boutique optical prescription glasses and prescription sunglasses, the aim was to build a unique shopping experience. After some strategy, we found our niche, offering free prescription lenses for all optical and sunglasses.

Realizing the size and need for customization for this project, we decided to go with the Magento platform. Included in the customization was a custom module to accept prescriptions, a customized product display to switch the main image depending on frame color, and enhanced product option features to accomodate multiple attributes.