Your product is just what your customers have need for, and now is the time to present your branding and marketing strategy to an online consumer audience. The last thing you want to do is slap up a website without considering how it will function, and to avoid this, you will want to find a web developer who knows the ins and outs of website design to bring as much attention to your message as possible.
A website might look great to you, but if the elements of a solid website design aren’t in place, you will never realize its full potential. Companies such as Bricks & Mortar Creative can provide you with the service you need, and here’s how.
Website Load Times
Often overlooked by amateur designers, a page’s loading time is critical for customer retention. When a potential customer clicks on a link to bring them to a section of your website, they’re not going to hang around for long waiting for it to load. There are too many other options out there, and they want nearly instant gratification when it comes to seeking information. Your prices might well be the best out there, and your products may be exactly what they need, but if they have to wait for a slow page to load in order to discover this, they will simply click to another site instead.
A customer is coming to your website to find a particular item or piece of information. If they are instead first bombarded with silly bits of ‘entertainment’ or a flurry of revenue generating adds they aren’t going to be pleased. Your site should be designed to give someone exactly what they want, when they want it. If they’re not getting it, the credibility of your branding has just been flushed down the toilet.
On the same note, make sure your content gets straight to the point. If you want to sell your customers a product, make it readily available for them to buy it. A main page with your company’s branding message should be the landing page, but then clearly marked sections should be available for the customer to go to exactly what they want to see. You may wish to forecast what else they would be interested in that relates to the product they’re looking for, but don’t go overboard. Trust your customers and your site designer to provide the right amount of information without muddling up your message.
Your brand is important to you and your customers, so ensure the design of the website matches your message. If your client demographic is adults between the ages of forty and sixty, you will want to ensure your graphic designs are fitting for that group. For example, you wouldn’t be utilizing a trending hip hop image to support selling timeshares in Boca Raton, Florida.